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A (Pretty) Penny for Your Thoughts: The Benefits of Thought Leadership Time was, only strategy or management consulting firms dared to call themselves "thought leaders." But companies in other industries have caught on—and are catching up—to the need to demonstrate their thought-leadership capabilities. What's in a Name? Playing the Name Game for Fun—and Profit For those in the midst of naming (or renaming) a company or product, the stakes are high. A good company name can provide a competitive edge in a crowded marketplace. And a bad name can relegate your company or product to obscurity. 8 Steps to a Successful Direct-Mail Campaign What makes a mailing work? Ask a variety of direct-mail experts and you'll get a variety of answers. But in general, a successful direct-mail campaign follows these eight basic steps. Creating an Effective Website: An Exercise in Simplicity For those of us who have struggled to whittle down web copy, here's a thought: maybe, just maybe, we're forcing too little copy to do too much. |
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