Fall 2006

Regarding "at this point in time": We'll go on record and say that this is one phrase that should never be used.

Word Watch:
Because Words Are a Terrible Thing to Waste

If you're striving to write concise, compelling copy for your website, you're not about to waste words. But far more often than we'd like, useless words still pop up. Among the culprits:

In spite of the fact that
– Due to the fact that
– It can be seen that
– As a matter of fact
– It should be noted that
– It goes without saying that
– Not to mention that
– At this point in time

That's not to say that these phrases should never be used. (OK. We'll go on record and say that "at this point in time" is one phrase that should never be used.) But these words rarely add meaning or value to your copy—particularly in web copy, where every word counts.


Source: Jack Lynch, "Guide to Grammar and Style," September 11, 2006.



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